Hello, I’m Sarah -
UX and content designer in metro NYC.
I’m a Lead UX Designer with over 6 years of experience designing thoughtful, human-centered experiences that balance user needs, business goals, and technology. Instinctually curious and insight-driven, I enjoy understanding how people think and behave, uncovering patterns, and comitted to turning complex problems into clear, meaningful solutions.
I’m a natural leader and collaborator who thrives in cross-functional environments. Whether I’m partnering with product, engineering, or stakeholders, I focus on building shared understanding, aligning around goals, and creating conditions where teams can do their best work. I believe strong leadership is rooted in empathy, trust, and thoughtful decision-making—and that the best solutions emerge when diverse perspectives are welcomed.
Skilled in:
Information Architecture | User Research | Design Thinking | Wireframing | Visual Design & Communication | UX Copywriting | Design System Maintenance | Content Strategy | A/B Testing | Usability Testing | Customer Journey Mapping | Prototyping | Agile Methodologies | Design Process Management | User Interface Design
Led the UX redesign of a complex tax calculator, simplifying inputs, improving mobile usability, and increasing user confidence through clearer guidance and outcome-focused design.
S\treamlined a fragmented document submission process into a clear, guided experience that minimizes errors and supports real-time collaboration.
Improved quote clarity and usability through visual hierarchy and interaction design, working within real-world technical and communication constraints.
End-to-end design of a DIY project planner that helps customers plan, track, and complete home improvement projects with confidence.
At my core, I value service. I believe my calling in life is to be of service—to show up with empathy, care, and intention, and to contribute in ways that make life a little better for others. I’m drawn to communities and work rooted in compassion, thoughtfulness, and human connection.
I’ve always been curious. As a kid, I loved figuring out how things worked, and over time that curiosity grew into a genuine interest in understanding people—their behaviors, motivations, and the patterns that shape how they experience the world. It’s a way of seeing that naturally carries through everything I do.
Outside of my professional work, I apply the same leadership principles exhibited in my professional life to my time as a volunteer with a nonprofit Siberian Husky rescue.
I run kennel operations for a population of 40+ adoptable rescue dogs and lead the volunteer recruitment, onboarding and training experiences. This work requires structure, systems thinking, clear communication, and deep empathy—for both people and animals. It’s where I feel most at home and creating these experiences is truly a passion - my work here continually reinforces how meaningful, well-designed experiences can support individuals, teams, and communities.